 Net Tops for News |
Respondents to The Willard Group's Opinion Leader Survey tend to keep close tabs on world events, and they spend a significant portion of each working day doing it.
Before the appearance of the Internet - if there ever was such a time in our distant past - getting news in English while in Eastern Europe was cumbersome. It meant getting one of the daily newspapers flown in from abroad (an expensive proposition at best and not terribly timely), or hunching over a battery powered shortwave radio, listening for a crackling, fading signal from BBC or the Voice of America.
These days, of course, shortwave radio is all-but dead. The Internet, satellite dishes and cable television systems have made immediate reception of news from CNN, BBC and a variety of other English-language sources convenient and affordable. But TV and radio can never provide in-depth news like print media and the Internet can.
We get most of our English-language news from the 'Net, from sites as diverse as Britain's Guardian to CNN International, the New York Times and various hometown newspapers. We found that our Opinion Leaders do the same - 65 percent check news on the Web each day. And they devote a good deal of time to the effort - 44 percent spend 45 minutes or more reading news online daily, and 25 percent spend an hour or more. Access to online news is important to over 70 percent of those who responded.
Does that imply that our Opinion Leaders are slackers with little to do in the office except surf the Internet? Hardly. More than 70 percent of our respondents said that the English-language news they glean from the Internet is either somewhat important or very important to their business activity.
Our Opinion Leaders don't confine themselves to English either. More than 40 percent read Ukrainian- or Russian-language newspapers on a regular basis.
Every day. 65%
“Two or three times a week. 15%
Once a week. 12%
“One or two times a month. 3%
Seldom. 5%
New York Times. 10%
Washington Post. 14%
Moscow Times. 12%
Financial Times. 7%
Other. 57%
Every day. 33%
Two or three times a week. 10%
Once a week. 10%
One or two times a month. 3%
Seldom. 43%
Every day. 5%
Two or three times a week. 0%
Once a week. 7%
One or two times a month. 16%
Seldom. 72%
Very important. 32%
Somewhat important. 35%
Don't know. 0%
Not very important. 23%
Unimportant. 11%
Very important. 65%
Somewhat important. 19%
Don't know. 2%
Not very important. 14%
Unimportant. 0%
Every day. 25%
Two or three times a week. 32%
Once a week. 16%
One or two times a month. 19%
Seldom. 9%
Newsweek. 4%
Time. 5%
Business Week. 9%
The Economist. 19%
Other. 63%
More than one hour. 25%
45 to 60 minutes. 19%
30 to 45 minutes. 18%
15 to 30 minutes 26%
15 minutes or less. 12%
None. 0%
Very important. 33%
Somewhat important. 40%
Don't know. 0%
Not very important. 26%
Unimportant. 0%
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Read also previous issue' articles:
What Should Ukraine Do to Support Its Tourism Industry?
What Do You Miss Most From the Home Country?
Ideas for Solving the Insoluble
PUB POLL: Defining the dacha
The Pub Poll Waxes Romantic for
St. Valentine's Day
The Pub Poll Choices for Person of the Year
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